Fighting Smoke With Fire

In the ongoing tobacco wars, Tierney, these days a consultant hired by state attorneys general, is part strategist, traffic cop, lawyer and spin doctor. His 10 years of experience as attorney general in Maine during the 1980s and his knack for a sound bite have gotten him quoted more often in the national press than many incumbent AGs. He’s a new breed of activist and outsider who, with a little help from digital technology, can influence Washington policy debates from far beyond the Beltway — and become something of an insider in the process.